(13 years)

Coordinated CGM's marketing and strategic communication content strategies from top to bottom.

Notables:

• Total redesign of website (moved from 3rd party vendor with gatekeeper responsibilities to inhouse via Squarespace platform, giving total CMS control and removing the vendor's annual and incidental fees)

• Overhauled organization branding focus (from a difficult/confusing domain with no vanity URLs in social media to a single moniker as well as a modern logo redesign)

• Developed one-liner and messaging protocols (using the 3-second, 30-second, and 3-minute elevator pitch strategy) for consistency and simplicity in messaging

• Created the layout for the main office's lobby renovation

• Created first yearly marketing calendar and quarterly template social media calendar with protocols for maintaining deadlines

• Designed all brand print materials including letterhead, brochures, fliers, and business cards

• Created six additional websites for spin-off and sister organizations

• Integrated generative AI into marketing and donor engagement workflows (as starting points for Thank You's and newsletter material), as well as using it to create audio for video content

• Click to view a case study for CGM

(4 years)

Video production, post-production, and photography business.

Notables:

• Worked almost 100 weddings as a primary or assistant shooter (photographer) or as the primary videographer and video editor (with some projects having 24-hour turnaround)

• Built enough rapport with clients that they did not dictate shot lists or music requests, instead entrusting me to artistically capture the moment of their events/ special days; it was a privilege I did not take lightly

(3 years)

Video production and post-production work for creation of television adverts.

Notables:

• Shot and edited The Todd Road Incident for Leadership Montgomery, a short film about the origins of Leadership Montgomery

• Helped oversee the implementation and integration of DSLR cameras into workflow from camcorder only usage (during the meteoric rise of the Canon 5Dmk2 video option)